Logitech has started the Aurora Collection, a range of "gender specific" gaming accessories including a mouse, keyboard and headset. The devices are designed for "comfort, accessibility and playfulness" based on "feedback from female gamers from across the community," the company said. They have all-new designs and some interesting features, but they also carry high prices that suggest a "pink tax" on products designed for women.
That Wireless G735 Headset is a good example of this. It's Logitech's first G-Gaming headset with Blue VO!CE microphone technology that helps modulate your voice while allowing you to save preferred settings right on the headset. It also promises convenience for gamers with smaller heads, 2.4GHz wireless connectivity, and up to 56 hours of battery life with side LEDs off. However, it's very expensive for a gaming headset at $230 compared to, say, Logitech's high-end headset $200 Pro X headset with similar properties.
Logitech
The wireless and wired $200 G715 and $170 G713 tenkeyless keyboards offer RGB lighting per key and perimeter and a choice of GX mechanical switches (tactile, linear or click) and a cloud-smooth palm rest. The G715 connects via Bluetooth or a 2.4GHz dongle and offers around 25 hours of battery life on a single charge.
Finally, that $100 G705 lightweight (85 grams) wireless mouse is specially designed for players with small hands. It's equipped with a gaming-grade 8,200 DPI sensor, offers up to 40 hours of battery life with the LEDs on, and connects to the G715 keyboard to eliminate clutter.
In addition to the devices, Logitech offers accessories that we don't see on many of its other gaming products. These include pink or neon boom mics with earpads for $20, keyboard covers ($20), and colored keycaps ($40). It also offers $30 mousepads and a $40 case for the G735 headset and G705 mouse.
Logitech said when it looked at its gaming products, "we realized we could do more" to provide solutions for all gamers. In a way, it certainly achieved that, considering the $500 price tag for the entire collection. If it really wants to expand its offering for more players, it may need to expand its Aurora range with more budget-oriented products that match the quality and prices of its standard offering.
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